How to Get Noticed in Today's World
Consumers today are spending 70% of their time outside home.
3/4 of outdoor viewers shop on their way home from work
89% are being exposed to some Outside of Home Advertisement
2/3 making shopping decisions in the car
What grabs your attention?
Standard OOH Ad
Standard Out Of Home Advertisement uses still images such as these signs. They are a great way to target customers. The primary disadvantage of this media is that it is limited to a specific geography. The placement of your ad might not be in direct line of sight or close to the location you want to promote. Typical costs associated is the rent the space for specific period of time and in many cases pay setup fee to place or remove your ad.
Rocker Signs are a practical form of human directional advertisement. These ads have round shaped bottoms for smooth side to side movements. They are equipped with handles so that sign rockers can alternate muscles groups to move for prolonged periods of time. These signs are bigger and wider than arrow signs used by sign spinners or sign twirlers. You have the option of choosing between a longer message or an easier one to read. Whatever your choice, Rocker Signs are a great way for our sign walkers to empower your message
Arrow shaped signs spinners compromise size for dynamic movement. Experienced sign spinners can twirl the sign rapidly catching people's attention. Sign twirlers can also perform simple movements like moving it up and down or side to side. Sign spinning focus attention on the human directional rather than on the message. Arrow signs limited advertisement space work well for brand awareness. However, when compared to Rocker Sign you get about 70% less space limiting their effectiveness for promotions.
When compared to other media
Sign rockers and sign spinners give you the most CPM mileage
Typical Out of Home Advertisement results are
Say O.O.H is somewhat likely, to influence a purchase.
Viewed directional ads
Are more likely to learn about the brand being advertised.
Attended an event advertised
Shopped a sale in-store that week
Immediatly visited business